Jun
9th
Tue
9th
Buying Something to Force Yourself Into a New Behavior Doesn’t Work: New Rules for a New Routine
You have a behavior you want - a fitness routine, cooking good food at home, keeping more up-to-date with email - but you’re having some difficulty establishing it. So you make a big, splashy purchase in order to kick-start things - and then you find that didn’t do the trick either, and you’re left with a lot of money sunk into something you don’t really need.