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© Rakhesh Sasidharan

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[Aside] Nokia saw the future…

… but couldn’t build it

Came across the above Verge article a few days back. Remembered it yesterday. It’s a good article on how Nokia didn’t make because it had good hardware but crappy software.

Being a Nokia user of long myself, I would also add that even though their hardware was good they didn’t put their best into it. I remember the Nokia phones of my youth – even the priciest one would have some feature or the other missing or compromised. It was as though Nokia had so many phone models that they didn’t want to put everything into one device. They spread their bets among many devices and so there was no one device a user could pick up as the best Nokia phone. Sometimes the camera was lacking, sometimes small features like FM radio or transmitters were lacking, sometimes the CPU was slower… and so on.

When the iPhone came out on the other hand, there was just one device and it was the best Apple had to offer. Sure the initial iPhone had many missing features but there was no other iPhone which had those features. Only one device, and Apple had put everything into it. When they improved the device next year there was again just one device and Apple put everything into it.

By the time Nokia changed this strategy it was too late. The world had moved on.

Even now, for instance, they have so many models it’s confusing. Sure if you go through the spec sheets and compare you can find one you want – but at first glance it’s confusing and is a chore.

Running out of time so I’ll cut short here.